Dr R. Sri Ram, founder of Bags of Ethics and Supreme Creations, advocates for adopting circularity at scale in the fashion and textiles industry. Drawing inspiration from cultural practices like the Indian sari, which exemplifies circularity through versatility and sustainability, he emphasises the need for international collaboration to bridge the circularity gap. Dr Sri Ram’s company, with over 25 years of experience in sustainable textile innovations, has embarked on large-scale upcycling projects to share insights with the industry. Highlighting the challenges and solutions in upcycling, including responsible design, efficient logistics, and material considerations, he underscores the importance of consumer education and engagement in promoting circular fashion. He concludes that achieving circularity at scale requires concerted efforts from all stakeholders, including manufacturers, consumers, and governments.
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