With over 25 years of experience in manufacturing reusable products for global brands, Dr Sri outlines five impactful strategies to infuse airports with meaningful sustainability narratives.
Visual Engagement:
Utilise all airport spaces for compelling sustainability visuals and videos. Dr Sri highlights storytelling’s power, showcasing products’ sustainable journeys to resonate with diverse passengers.
Eco-Friendly Packaging:
Reduce plastic with reusable options and sustainable packaging, creating emotional connections and promoting mindful consumption through product details.
Staff Training:
Knowledgeable staff boost passenger trust. Dr Sri cites the success of Hamad International Airport, promoting sustainable choices.
Point of Sale Narratives:
Incorporate sustainability narratives at point-of-sale, utilising screens, signage, and QR codes. These mediums not only educate but also encourage conscious consumption.
Public Spaces:
Transform public spaces into green, calming environments, encouraging relaxation and reflection. Initiatives like the Green Tree Badge engage children, promoting sustainability from a young age.
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