Building Brands with Heart and Purpose

Building Brands with Heart and Purpose

In a world where speed and profit often rule business decisions, the story of Dr. R. Sri Ram and Smruti Sriram is a refreshing reminder that success can, and should be built on deeper values. Their journey through founding Supreme Creations and creating the inspiring Bags of Ethics label is one of resilience, empathy, and internal strength.

From navigating the demands of massive corporations like Tesco and the Cooperative Group to surviving the 2009 financial crash, Dr. Sri Ram shares how internal branding, the unseen but deeply felt culture within a company, shapes external success. Through real stories, he explains why businesses today must focus not just on performance, but also on kindness, emotional intelligence, and trust.

Smruti Sriram continues the journey, emphasising the power of storytelling, genuine brand alignment, and how a company’s spirit can be felt the moment you walk through its doors. Their work shows that when a company’s values are deeply embedded internally, they naturally radiate outwards, winning the hearts of clients and communities alike.

This isn’t just another business lecture, it’s a masterclass in building lasting, meaningful success.

Watch the full video now to dive deeper into these valuable lessons and see why empathy, ethics, and adaptability are at the core of tomorrow’s greatest brands.

Insights from London Business School: How Supreme Creations and Bags of Ethics Define Modern Success.

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