An Evening of Craftsmanship and Purpose: De Beers’ Cultural Celebration in London

Congratulations to De Beers Group for an unforgettable evening on 18th March at Maison Assouline in Piccadilly, London. The launch of A Diamond Is Forever: The Making of a Cultural Icon, curated by Al Cook and Shweta Harit in collaboration with Assouline, was a true celebration of legacy and innovation.

Dr R. Sri Ram, Founder and Managing Director of Bags of Ethics (part of Supreme Creations), was honoured to be among a distinguished audience of leaders from fashion, art, film, and business. The event brought together voices that shape global narratives—reflecting the enduring influence of De Beers across generations.

Held in the refined setting of Maison Assouline, the evening highlighted over a century of storytelling, craftsmanship, and cultural impact. The publication itself stands as a testament to the power of brand heritage and creative excellence.

A key highlight was the unveiling of the extraordinary Jwaneng 28.88 diamond. Originating from Botswana, this rare and flawless stone embodies both natural beauty and responsible sourcing, values that resonate strongly with Bags of Ethics’ ethos of ethical production and sustainable practices.

For Bags of Ethics (part of Supreme Creations), the evening underscored the importance of transparency, community engagement, and long-term impact. De Beers’ commitment to supporting local communities and maintaining responsible supply chains aligns closely with Bags of Ethics’ work in empowering makers and promoting conscious consumerism.

The event served as a powerful reminder that true luxury today is defined not only by craftsmanship but also by responsibility and purpose. Bags of Ethics remains committed to driving forward conversations around sustainability, ethical sourcing, and global collaboration.