France
Germany
Italy
Spain
United States
India
Devayani Vijayan of Bangalore International Airport Ltd, Kapila Ireland of DFNI, Karishma Manga Bedi of IDAAYA Spirits, Payal Lal of GMR Duty Free, Dr R. Sri Ram of UKICC, and Samrath Bedi of Forest Essentials.
Congratulations to the Asia Pacific Travel Retail Association for hosting a wonderful conference in Bengaluru on Friday, 27 March 2026. Well done to Sunil Tuli, President of APTRA, and Anne Kavanagh, Executive Director of APTRA.
Dr R. Sri Ram, Founder and Managing Director of Bags of Ethics (part of the Supreme Creations), participated in a distinguished panel at the Asia Pacific Travel Retail Association (APTRA) India Conference 2026. The session, titled “The Global Rise of Indian Brands, National Pride, International Curiosity,” brought together leading voices from airport operations, brand innovation, and travel retail media.
India’s Travel Retail Ecosystem on the Rise
India’s travel retail sector is experiencing accelerated growth, supported by modern airport infrastructure, data-driven decision-making, and closer industry collaboration.
The discussion emphasised that airports and travel hubs are increasingly curated spaces, presenting national craftsmanship, innovation, and cultural identity to a global audience.
Travel Retail as a Launchpad for Global Brands
Dr Sri Ram joined other industry experts, including Samrath Bedi of Forest Essentials, Karishma Manga Bedi of IDAAYA Spirits, the DFNI editor, Kapila Ireland, distinguished partner of the UK-India Creative Circle (UKICC), Devayani Vijayan of Bangalore International Airport Ltd, and Payal Lal of GMR Duty Free.
The panel explored how travel retail functions as a launchpad for organisations such as Supreme Creations, enabling access to international consumers, testing global appeal, and establishing credibility beyond domestic markets. Similarly, international brands can leverage Indian travel retail as a gateway to one of the world’s fastest-growing consumer markets.
Building UK–India Creative Partnerships
Collaboration emerged as a central theme. As Indian brands achieve global recognition, partnerships across creative industries, retail, and brand storytelling become essential.
Through Supreme Creations, Dr Sri Ram continues to foster these partnerships, strengthening trade, innovation, and cultural exchange between India and global markets.
Looking Ahead
The APTRA India Conference highlighted the growing opportunities travel retail presents for both Indian and international brands. As airport infrastructure modernises and consumer expectations evolve, travel retail is emerging as a powerful platform for increasing global visibility.
Dr R. Sri Ram highlighted the importance of cultivating strong industry relationships while continuing to expand Supreme Creations’ portfolio of innovative and globally admired brands. These initiatives demonstrate how creativity, storytelling, and collaboration can drive sustainable growth on the international stage.
For partnership enquiries or to connect with us, contact: sales@supreme-london.com.
Read more about the event.
How Travel Retail is Empowering Indian Brands to Expand Globally Through Creativity, Storytelling, and Strategic Collaboration.
Sunil Tuli, President of APTRA and Dr R. Sri Ram of UKICC
Anne Kavanagh, Executive Director of APTRA and Sunil Tuli, President of APTRA
Industry Leaders on the Panel
Photo credits: UK-India Creative Circle & DFNI Frontier
