France 
Smruti Sriram OBE, CEO of Bags of Ethics, leads one of the world’s sustainable packaging and reusable bag manufacture, supplying global names from Dior, Tesco and the Royal Palaces. In this interview, she explains why sustainability must be a non-negotiable part of every business, how design and creativity are key to shifting consumer behavior, and why transparency in the supply chain matters. From pioneering reusable shopping bags with Tesco to collaborating with Dior and British Airways, Smruti shares lessons on making sustainability profitable, impactful, and cool, while staying true to her family’s values of community and ethics.
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Bags of Ethics CEO Smruti Sriram OBE shares on balancing ethics with profit, driving design-led sustainability, and building a global eco-friendly brand.
