France 
A defining moment for our organisation: On 20 May 2026, our CEO, Smruti Sriram OBE, was named the winner of the 2026 Veuve Clicquot Bold Woman Award—a prestigious recognition honouring visionary leadership, innovation, and global impact.
Through this award, the jury recognises Smruti’s role in scaling Bags of Ethics into a globally integrated, values-led organisation spanning London, India, and Europe. Under her leadership, the business has helped eliminate an estimated 30 billion single-use items, while championing circular thinking, transparency, and responsible production at scale.
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