Family Business Sustainability Forums

Smruti Sriram, CEO of Bags of Ethics/ Supreme Creations attended the Fashion Awards 2023 by British Fashion Council.

Founder and Managing Director Dr. Sri Sriram and CEO Smruti Sriram of Supreme Creations of UK, the world’s largest ethical manufacturer of eco-friendly packaging discuss the transformation of the business. From a trading business dealing with textile raw materials Sri set up a manufacturing base first in the UK and then moved it to India. The business now supplies to over 60,000 retail chains around the world from Dior, Nike, Tesco, H+M, John Lewis and is favoured by British royalty, American film stars and musicians.

The founder’s vision of employing hundreds of women from under privileged economic backgrounds and sticking to ethical manufacturing became not only socially but financially viable. In a candid conversation with Dean Sanjay Sharma, the father-daughter duo reveals the challenges of keeping their twenty-year-old trans-national sustainable manufacturing business growing amidst a pandemic.

Host: Prof. Dita Sharma, Grossman School of Business, Vermont USA.

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