We are thrilled to announce that Smruti Sriram OBE, CEO of Bags of Ethics (Supreme Creations), has been shortlisted for the Veuve Clicquot Bold Woman Award. Since joining the business in 2008, Smruti has driven sustainable and ethical innovation, growing Bags of Ethics into the world’s largest responsible manufacturer of reusable bags. Her leadership combines creativity, collaboration, and a commitment to exceptional design, all while keeping the thousands of people involved in the business at the heart of every decision.
Reflecting on this recognition, Smruti said:
“I have grown in confidence, and fervour, to champion reusable behaviour through exceptional design whilst always remembering the thousands of people involved in our products. This is a recognition for our entire team, our customers, and our partners, not just me.”
The Veuve Clicquot Bold Woman Award celebrates women who are trailblazing in their industries, inspiring boldness, resilience, and leadership. Smruti’s journey highlights the power of purpose-driven business and sustainable innovation, showing how leadership can make a real difference for people, communities, and the planet.
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