The NewGen30 collection takes off at Heathrow Airport

Bags of Ethics and the British Fashion Council have launched an exclusive tote bag range to celebrate the 30th anniversary of the BFC NEWGEN initiative.

Designed by renowned alumni like Ahluwalia and Christopher Kane, the limited-edition bags can be admired and purchased at Heathrow – all terminals – throughout 2024.

Ethically produced by Supreme Creations under Bags of Ethics’ label, a portion of each purchase supports the BFC NewGen Foundation. The collaboration aims to blend fashion, travel, and sustainability, with products available at Heathrow retailers. Fraser Brown, Heathrow’s retail director, expresses pride in showcasing emerging designers and promoting sustainability.

The NewGen30 collection takes off at Heathrow Airport

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