Red Sea Crisis: How our company Bags of Ethics is coping

A sustainable packaging company, led by a father-daughter duo, is grappling with supply chain disruptions caused by rocket attacks.

Dr. Ram, interviewed by Business Age, shed light on how the firm is being impacted by the Red Sea assaults by Houthi rebels. Over the past three months, our operations have faced considerable hurdles. Approximately 90% of our sea shipments have been affected by the Red Sea crisis, hampering exports to Europe, Australasia, and Africa.

Situated in Pondicherry, South India, our factory heavily depends on the nearby port of Chennai, a key global hub for maritime and air cargo. Currently, we’re experiencing delivery delays of 4-5 weeks as vessels are forced to reroute via the southern tip of Africa.

Read the full interview HERE

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Geopolitical conflicts and their impact on trade

Trade disruptions wreak havoc on shipping's decarbonisation goals. With maritime routes under pressure from climate impact and geopolitical conflicts, costs soar, and carbon footprints expand. As companies navigate these challenges, finding sustainable solutions becomes paramount. Dr Sri Ram and Smruti Sriram share their experience on shipping goods from India to Europe.


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