Guest Lecture at London Business School – Brand Management
Earlier this week our Chairman, Dr. Sri and Chief Executive, Smruti, were given the opportunity to tell the story of Supreme Creations/ Bags of Ethics to a talented MBA and Executive MBA class at London Business School. This was part of the Brand Management Course taught by the award-winning Professor Simona Botti – who researches and works with global brands on consumer behavior and decision making.
The guest lecture covered theoretical frameworks on brand identity, tools across different channels to express the brand, and the story of our 20 year history – right from creating a logo, to building a factory in India, to working with global retailers and brands such as Tesco, Nike, and London Fashion Week.
The class were extremely engaged around issues of sustainability, product design, and the future of Bags of EthicsTM. The class saw a variety of branded tote bags that we had made for Dior, Rihanna, and other sustainable merchandise for Nike, and Adidas. The class were interested to learn more about other forms of cotton bags that we could sell to various companies.
It was an honor to speak at this top global business school and we welcome future collaborations with students, and professors.
For full slides please email [email protected]