La Molisana, master of pasta
creation and production of a giveaway for a food company
Looking for a perfect give-away product for wholesale customers
You probably saw their pasta packaging in your grocery store without noticing the brand name. La Molisana is a food company based in Campobasso, Italy. It was founded in 1912 and the company has been producing their pasta range of many years and exporting to approximately 50 countries worldwide.
La Molisana are long term clients of Supreme Creations. We produced many products in he past, from bags to children backpacks. This time, they gave us the opportunity to create promotional items aimed to increase their brand recognition. Our Italian sales team suggested to make an apron and a tea towel as giveaway products for their resellers.
Producing branded apron & tea towels
The ultimate goal of those two products was to increase La Molisana’s logo recognition, so branding was most important. La Molisana logo should be visible and printed directly on the front of the apron and tea towel.
Matching brand colours to pantone was very important in this case.
Therefore, our production team ensured there were several photo approvals to assure the printing was meeting the clients’ requirements. As there was a budget constraint, the apron size was reduced to fit the budget and needs for La Molisana.
In the end, the final product was made with water-based inks to be as natural as possible. The fabric is a brushed canvas to ensure durability and long-lasting quality. It was also decided to create a woven label to give an extra special finish to the apron.
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