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The Drugstore Publicis Tote: development of a classic and elegant tote bag
Located on the Champs-Élysées in Paris, the Publicis Drugstore was founded in 1958 by Marcel Bleustein-Blanchet, the founder of the Publicis communications group.
Inspired by American drugstores, he wanted to create a living space open day and night, a fashionable meeting place for Parisian artists, journalists, advertising executives, and night owls.
In 2017, a major renovation led by renowned British designer Tom Dixon brought a contemporary and chic touch while respecting the building’s heritage. The new Publicis Drugstore combines boutiques, a Michelin-starred restaurant, a cocktail bar, a cinema, a wine cellar, and a luxury concept store.
The brief: to produce a classic and elegant bag for the summer season
With an international clientele seeking Parisian elegance and luxury, Drugstore Publicis is committed to the impeccable quality of its products, while also demanding sustainable production and an ethically audited supply chain. Bags of Ethics (Supreme Creations) has therefore long been an ideal supplier for developing seasonal collections with the Drugstore Publicis teams. When the luxury tote bags, based on the Newgen30 collection, were added to the standard Bags of Ethics (Supreme Creations) range, the Drugstore Publicis designers saw it as the perfect elegant and modern tote bag for their clientele.
The development and adjustments made to a standard model
The “Newgen” bag comes in two sizes:
A large tote in structured canvas, with metal feet to protect the base and an interior zippered pocket. The handles are padded for a comfortable grip, and the bag is printed all over.
The mini tote is a smaller version, without the interior pocket.
For the Drugstore Publicis, Bags of Ethics added an adjustable and removable shoulder strap for crossbody wear.
Both bags feature a stitched label in upcycled leather, embossed and printed with the gold Drugstore Publicis logo. A tassel adds a retro and elegant touch, symbolic of the Drugstore Publicis.
One of the technical challenges encountered during development was adjusting the size of the bag to the striped pattern to ensure a uniform print without any stitching interrupting the design.
The fully personalized tote bag duo from Drugstore Publicis: A commercial success to be repeated!
As with the previous version of the Drugstore tote bag, this duo of personalised tote bags has been a real hit with the drugstore’s clientele, and a new collection is already in the works.
The Luxurious Customizable Tote Bag is available our collection.
In addition to a shoulder strap, the bag can be fitted with multiple pockets, and its lining can be printed. For added security, we can add a zipper or a magnetic snap closure.
Discover how we developed and manufactured a classic and elegant duo of bags for the Publicis Drugstore in Paris.
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